Overview
Certifaction AG is the leading provider of secure, privacy-friendly eSignatures. The platform for electronic signatures includes innovative, customized features, such as the enhanced QES flow, which facilitates the identification process, or the Digital Twin, which helps minimize forgery risks. Certifaction has a proven track record in deploying its white-label solution, which can be integrated with enterprise software in a very short time. Alternatively, the standalone web app can be used. The full-fledged enterprise solution is already used in a variety of industries that handle sensitive data, such as healthcare, human resources, financial services and Swiss universities.
My Role
When I joined Certifaction, the company was in a pivotal phase of evolving its product offerings. Through my human-centered designs and in-depth research insights, I played an instrumental role in this transformation. I took full ownership of the design process for our app's primary features and led the redesign of our main page, tailoring it to users' needs. My designs and prototypes for the Qualified Electronic Signature solution were pivotal, focusing on usability, and security, and enabling our sales team to secure key clients. I also streamlined our workflow by initiating a Figma component library and leveraged UserTesting as a crucial tool for gathering user insights.
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Throughout this journey, I faced challenges that pushed me to stretch my capabilities, ultimately refining and enhancing my skills as a designer. This experience at Certifaction not only catalyzed my professional growth, making me more independent and flexible but also enriched my problem-solving prowess.
Mumo
Mumo is a radio music app with more than 50K users. It has a wide range of music stations and styles combined in an easy-to-use and simplified experience.
The main challenge I had to deal with on Mumo was to create a Smart TV application that would keep the ease of use and simplicity that were the core values of the mobile app. To design this new experience, the team did extensive research, followed by ideation and iteration phases. The designs were validated through prototyping and user testing.
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The result was a simple and consistent experience between platforms that increased flexibility for the users, receiving good feedback from users.
SuperPlayer App
Superplayer was the main Brazilian music streaming service, with more than 4 million app downloads, and a catalog with the biggest labels and publishers in the market.
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Some of the projects I worked on were the UI redesign of the platform, using emotional design to make the interface look more friendly, redesigning the onboarding flow, creating a new search experience, so users could receive relevant content even if the song or artist desired wasn't available, and also changing the focus of the app to playlists and moods.